Bringing dignity and comfort to women in crisis

The Betty Cares Foundation (BCF) is a Melbourne-based not-for-profit which donates clothing packs to vulnerable women in hospital and refuge care throughout Australia and New Zealand.

The Foundation is a passion-project of the Sass Group (owned by Talitha Becker and Sandy Cameron) which offers the Betty Basics, Sass and Fate+Becker fashion labels to 800+ boutiques and online stores. The Sass Group commenced trading in 1997. ​


The BCF is funded from a 5% donation of all sales of the Betty Basics Essentials Range plus 100% profit from selected items.

Contained in each donated Betty Cares Pack is a backpack, top, cardigan, pants and 3 pairs of underwear.




Packs donated so far

Healthcare Associates

Raised this year

Do you represent a hospital or refuge facility?

Apply to become a Betty Cares Foundation Health Associate and access free clothing packs for your facility to donate to your most vulnerable patients.

It's easy to apply - just give us a call on (03) 9412 5222 or email us at

Betty Cares For Women

of the North

Northern Health Foundation has partnered with Betty Cares Foundation with the aim to provide clothing packs to vulnerable women who present for treatment to our hospital.