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About Us

Betty Cares Foundation is a Melbourne based not-for-profit, which donates clothing packs to hospitals, refuge centres and organisations caring for women in crisis, across Australia and New Zealand. 

Betty Cares Foundation believe all women deserve dignity and comfort, whatever their circumstance.


In 2016, Sass Clothing began working with the Royal Women's Hospital in Melbourne, donating essential clothing items in order to assist vulnerable women in their care. Following the overwhelming success of this partnership, in 2018 Sass Clothing created the Betty Cares Foundation. The simple gift of giving clothing items, evolved into the Betty Cares clothing packs we donate today.

Sass Clothing are passionate about giving back to the community and supporting vulnerable women in need. Betty Cares clothing packs are designed to make a difference to those in crisis, providing comfort in unfamiliar or potentially overwhelming situations. The women receiving the clothing packs are often victims of sexual assault, domestic violence, pregnancy complications, drug addiction, alcoholism or homelessness. 

A percentage of every item purchased from the Betty Basics Essentials range, directly funds the Betty Cares Foundation and the clothing packs donated to women in crisis. Betty Cares clothing packs come in sizes 6-22 and include essentials from our Betty Basics range - a top, cardigan and pair of pants - as well as 3 pairs of underwear, all enclosed in a tote bag.

The first step to a more positive future can be the smallest of gestures.

"The sense of well-being and dignity that comfortable, well-made clothing can make for women is immeasurable"

Penelope Vye

Chief Social Worker

Royal Women's Hospital Melbourne

Betty Cares Foundation is funded through a donation of sales from the Betty Basics Essentials clothing range. 

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